"I just want to do dentistry"

Learn the 5 specific strategies to increase your collections by 20-30%. Download the free book.

"I just want to do dentistry"

Learn the 5 specific strategies to increase your collections by 20-30%. Download the free book.

Telephone Skills Report

You’re leaving $50k+ on the table by not improving your teams' telephone skills.

The #1 Problem in Dental Practices 

Effectively engage patients and decrease Open-Broken-Cancelled Appointments.

Unscheduled Treatment

How to Convert $120k of Unscheduled Treatment to Production. 

Telephone Skills Report

You’re leaving $50k+ on the table by not improving your teams' telephone skills.

The #1 Problem in Dental Practices 

Effectively engage patients and decrease Open-Broken-Cancelled Appointments.

Unscheduled Treatment 

How to Convert $120k of Unscheduled Treatment to Production 


"On the surface, my practice seemed successful..."

Back in 2009, I did something rather impressive: I didn't accomplish a single one of my New Years Resolutions. 

Have you ever managed to do that, too? 

Here was my problem (and why I failed so badly):

I made a list of Resolutions... 13 of them. My plan was to “focus” on ways to improve my life, ranging from health to career to family. 

It shouldn’t have been a surprise that I accomplished ZERO of my Resolutions. 

And yet, the same mentality that caused me to fail with my Resolutions is what’s holding back 9 out of 10 dentists from achieving their goals: 

Lack of focus. 

Nearly every dental practice owner I’ve worked with attempts to “focus” on improving far too many goals. (And few show any improved results):

  • decrease no-shows and cancellations
  • get more new patients
  • increase case acceptance
  • fill the schedule
  • get payroll expenses in line
  • create better teamwork
  • reactivate overdue prophy 


You get the idea.


Hi, my name is John Cotton, and I’m the CEO of Dental Team Performance. 

Recently, we worked with a practice owner who was trying everything he could to move the needle. He had just spent $20,000 on a telephone training program and had limited results and a not-so-good experience.

We met with the doctor and team, and started from scratch. We simply learned what they wanted to achieve, what they currently do, why they do what they do and how it impacts the results. 

With a little practice data, we then created a plan that focused on just the 3 key things that mattered most to achieve their goals. Here were the results:  

“You guys showed us how to focus on 3 things and we are up $27,000 per month…thank you” 

And another practice: 

“It’s hard to get my head around focusing on one thing and having blowout numbers.” 

The key is focus. 

Look, there’s no shortage of information, programs, and gurus with the latest version of training tactics to help you achieve "instant success."

The actual results... that's a different story.

Here's what we know.

  • Our clients increase collections in 12 months by an average of 23.38% (AICPA GAAP)
  • A practice can’t focus on and optimize results on 10+ initiatives
  • 98% of practices do not own a tailored Strategic Plan designed to achieve their goals
  • The easiest & biggest results happen by focusing on 1 key production driver at a time
  • Team members can and will perform at a higher level than the dentist believes 

"DTP helped me create a focused Strategic Plan at the height of the recession in 2009. One year later, we had a record year. Since then, we are up 42% in collections."

-Kevin J. Alexander, DMD (Alexander Dentistry)

"We launched the DTP Case Completion protocols and our production increased by 18% in the first month and has maintained significant increases since then."

-Drs. King, King & Burkhardt (Andalusia Dental Group)

"On the surface, my practice seemed successful, until DTP opened my eyes to the potential. I would never have believed 30% collections growth in 2 years. They've truly become family to me."

-Ry Griffin, DMD (Griffin Family Dental)

"I could kick myself for waiting over a year to call."

What would it look like for your practice to increase collections by 23% in 12 months? 

And sustain that growth for years? 

What if you could increase production by 20% in 30-60 days, and continue to grow it from there? 

What if you could just do more dentistry and less managing? 

You can, if you want to! 

Let’s invest 30 minutes to talk about your practice. I’ll bet we can identify your top 3 Key Production Drivers and what they can mean to you and your practice.

To schedule a free, no-commitment 30 minute phone conversation with me, John, just click on the button below. 

Or, you can email me directly at john@whydtp.com. (Note "Free Call" in the subject line and include your direct telephone number, practice name, full name and city & state).


"On the surface, my practice seemed successful..."

Back in 2009, I did something rather impressive: I didn't accomplish a single one of my New Years Resolutions. 

Have you ever managed to do that, too? 

Here was my problem (and why I failed so badly):

I made a list of Resolutions... 13 of them. My plan was to “focus” on ways to improve my life, ranging from health to career to family. 

It shouldn’t have been a surprise that I accomplished ZERO of my Resolutions. 

And yet, the same mentality that caused me to fail with my Resolutions is what’s holding back 9 out of 10 dentists from achieving their goals: 

Lack of focus. 

Nearly every dental practice owner I’ve worked with attempts to “focus” on improving far too many goals. (And few show any improved results):

  • decrease no-shows and cancellations
  • get more new patients
  • increase case acceptance
  • fill the schedule
  • get payroll expenses in line
  • create better teamwork
  • reactivate overdue prophy 


You get the idea.


Hi, my name is John Cotton, and I’m the CEO of Dental Team Performance. 

Recently, we worked with a practice owner who was trying everything he could to move the needle. He had just spent $20,000 on a telephone training program and had limited results and a not-so-good experience.

We met with the doctor and team, and started from scratch. We simply learned what they wanted to achieve, what they currently do, why they do what they do and how it impacts the results. 

With a little practice data, we then created a plan that focused on just the 3 key things that mattered most to achieve their goals. Here were the results:  

“You guys showed us how to focus on 3 things and we are up $27,000 per month…thank you” 

And another practice: 

“It’s hard to get my head around focusing on one thing and having blowout numbers.” 

The key is focus. 

Look, there’s no shortage of information, programs, and gurus with the latest version of training tactics to help you achieve "instant success."

The actual results... that's a different story.

Here's what we know.

  • Our clients increase collections in 12 months by an average of 23.38% (AICPA GAAP)
  • A practice can’t focus on and optimize results on 10+ initiatives
  • 98% of practices do not own a tailored Strategic Plan designed to achieve their goals
  • The easiest & biggest results happen by focusing on 1 key production driver at a time
  • Team members can and will perform at a higher level than the dentist believes 

"DTP helped me create a focused Strategic Plan at the height of the recession in 2009. One year later, we had a record year. Since then, we are up 42% in collections."

-Kevin J. Alexander, DMD (Alexander Dentistry)

"We launched the DTP Case Completion protocols and our production increased by 18% in the first month and has maintained significant increases since then."

-Drs. King, King & Burkhardt (Andalusia Dental Group)

"On the surface, my practice seemed successful, until DTP opened my eyes to the potential. I would never have believed 30% collections growth in 2 years. They've truly become family to me."

-Ry Griffin, DMD (Griffin Family Dental)

"I could kick myself for waiting over a year to call."

What would it look like for your practice to increase collections by 23% in 12 months? 

And sustain that growth for years? 

What if you could increase production by 20% in 30-60 days, and continue to grow it from there? 

What if you could just do more dentistry and less managing? 

You can, if you want to! 

Let’s invest 30 minutes to talk about your practice. I’ll bet we can identify your top 3 Key Production Drivers and what they can mean to you and your practice.

To schedule a free, no-commitment 30 minute phone conversation with me, John, just click on the button below. 

Or, you can email me directly at john@whydtp.com. (Note "Free Call" in the subject line and include your direct telephone number, practice name, full name and city & state).


Ready to grow your dental practice? Just enter your email and name below. 

  • How to Fill-the-Schedule and keep it full
  • Case Completion: the magic wand to big increases in production 
  • How to create consistently exceptional Patient Experiences

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Enter your name and email to get the Free Telephone Skills Report.

  • 17-page PDF with word-for-word scripts and checklists
  • You can print and keep near the phones

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Enter your name and email to get the free guide.

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There's an extra $120,000 hiding in your practice. Get the free guide and learn how to unlock it.

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